Herbert "Bert" Morgan was born to Edwin and Mary Morgan on October 3, 1878 in Nantyglo, Wales. He and his wife Ethel Campbell were married in Vancouver on December 6, 1911. Ethel was from New Zealand and was the daughter of James Campbell and Mary Bennett. The couple moved to Prince Rupert in 1921 and opened Grotto Cigar Store. Bert had a Grotto Cigar Store in Vancouver on Granville Street and brought the name of the business with him to Prince Rupert where he opened a store at 634 3rd Avenue West in the Alder Block. The family lived at various locations in the city before settling at 228 4th Avenue West from 1940 onward. He ran the business until his retirement in 1961 when his son Herbert Jr. took over management until 1964. Bert was a sports enthusiast and often displayed trophies and sports paraphernalia in the window of his store. He was president of both the Football Association and the Retail Merchants Association. Bert and Ethel had four children: Credwin (Credie), Ritchie, Herbert Jr., Connie. Connie was born on July 15, 1913 and became a school teacher. Eventually she moved back to Prince Rupert to raise her family and continue working as a teacher. Ethel died on November 18, 1951 at age 62 and Bert died on December 15, 1966 at age 88.