The City of Winnipeg was incorporated in 1873 by a charter granted by the legislature of Manitoba. At incorporation, the City established a committee system of government – while Council was the governing body for the City, it was in committee that civic policies were formed and executed. The initial task for the first and all subsequent Councils was to strike standing committees for the Council year. In addition to standing committees, Council established special committees to investigate and manage various projects, issues and questions placed before the City. Special committees were typically struck by a Council motion that outlined committee composition and responsibilities.

The Special Publicity Committee was appointed by Council in April of 1919 to consider and report on the advisability and associated cost of organizing an advertising campaign to be directed at manufacturing firms and industries that might consider locating in the City of Winnipeg. The committee consisted of three aldermen, the City Solicitor and the manager of the Light and Power Department. Members considered submissions from a number of individuals and firms regarding the proposed campaign, ultimately placing advertisements in various publications. The Special Publicity Committee adjourned in 1920.